Group Minds Essay Example | Topics and Well Written Essays - 250 words

Group Minds - Essay Example However, the fact of life is that all individuals live their life in a group. There are very few people who appreciate to live a solitary life as numerous cannot stand solitude for long. Majority of the people are group animals, even if they fail to recognize it and this is what creates problem i.e. the failure to understand the social law that governs the group and thus that governs us. It is undeniable that the ideas and opinion of an individual belonging to a certain group is influenced by the opinion of that group. It is a tough task to maintain individuality against group opinion. Psychologist and sociologists have carried out various experiments to exhibit that usually the individuals are influenced by the opinion of the group and give up their opinion because the opinion of the majority in-group does not agree with them. People who have experienced this scenario agree that it is a shameful memory of theirs that they gave up their opinion under the influence of the group. It is important to realize this and various other mechanisms of human behavior so that in future we just do not limit our self to collection of information about ourselves but use it to improve our life and situation and free people from blind loyalties and obedience (Lessing,

Supporting Child Learning and Development

Supporting Child Learning and Development Supporting children`s learning and development Childrens learning and development plays a very important role in their lives. This is the foundation of their lives. It is important to teach the child and promote his / her development. Development and learning consists positive relationships and enabling environment. Childrens learning is divided into two parts. The first one is the prime learning areas, while the second is the specific learning areas. The prime area consists of three areas of the branch. This is communication and language development, physical development and personal, social and emotional development. Good. Well, there are four specific areas. This is literature, mathematics, understanding the world and expressive art and design . I would like to talk more about all the areas. Let`s start about prime areas. The prime areas is a work together in supporting the development and movement of other areas. The prime areas are divided into three groups and the groups are divided further into several aspects. Communication and language development is divided into three aspects. Its listening and attention, understanding and speaking. The second area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹physical development is divided into two aspects. It is a movement and handling. The third prime are a of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹personal, social and emotional development is divided into three aspects, which is making relationships, self-awareness and self-confidence and managing feelings and behaviour. Good. We can not also forget specific areas, which are also divided into aspects. Literature is divided into two aspects. This is a reading and writing. Mathematics is divided into three aspects which are numbers, space, shape and measures. Understanding the word is divided into three aspects, too. Its the people and the communities, the world, technology. Well, and the fourth specific area is expressive art and design. It is divided into two aspects, which are exploring and using media and materials and second one is being imaginative. A clear outline of the prime and specific areas of learning, well done. Children learn quickly, so practicioner needs to help create the conditions for children to have the best possible start in life. Children are born ready to learn. However, this is not an automatic process. It depends on each child, because they are unique. It is also influenced by the opportunity to interact in positive relationships and interactions. Planning can be divided into the individual childs needs promotion. How? First of all you need to know what constitutes learning and development. These are three very important parts. This is a unique child, positive relationship and friendly environment. Every child is unique and he / she can continually learn and be flexible, capable, confident and independent. So, a practicioner must understand and monitor each childs development and learning, assess progress and plan the next steps. Good point. This person also has to support infants and children to create their own positive identity and a sense of culture. Also, practitioners must identify any additional support needs, create and assess the safety of children, and respect all children and families equal. Children learn to be strong and independent within positive relationships. These relationships are described generally. It is a warm and loving relationship that promote a sense of belonging, but also sensitive and responsive to childrens needs, feelings and interests. Positive relationships support childrens own efforts and independence, consistently defines clear boundaries, promotes and is built on relationships between a key person in early years setting. Children are developing well and learn in enabling environment, which purpose is to respond to their individual needs and to have a strong partnership between staff and parents. Enabling environment, it is an environment where are valued all people, learning, promote resources, appropriate for all childrens cultures and communities, has a rich learning opportunities in games and playful learning and sup ports children to take risks and explore. Children learn and develop in different ways. The system includes the education and care of all children, including children with special educational needs and disabilities. Practitioners teach children to ensure complex, playful and key opportunities in specific areas of learning and development. They promote effective early learning and playing characteristics of the study of active learning and critical thinking and creating. When planning to achieve their developmental needs a practitioner must be aware of what is specific to each age group. Age groups are divided from birth to eleven months old, from eight to twenty months, from sixteen to twenty-six months, from twenty-two to thirty-six months, from thirty to fifty months and from forty to sixty months or more. Practitioners need to evaluate and see what skills and knowledge a child shows and then plan according it. This will ensure that the individual childs needs are particular impor tant and pursued. There are many ways to determine the childs developmental needs. This may be finding out information about the childs interests and opinion. This shows, the assessment of the childs opinion and interests and also shows respect for his contribution and evaluation. Information is easily accessible and it is found in communication with parents, creating a challenging activities. It involves children into interesting activities and can express themselves and feel important. Practitioner supports childs learning and development. I will discuss how to make learning in each of learning areas. So, we should keep in mind that not less important is the age groups which i mentioned earlier. The first is the prime areas of learning, which is divided into three parts. The first aspect of communication to the development of language is divided into three aspects. The first aspect is listening and attention. Ill add descriptions of the chosen one group of age. Lets start from the first age group, which includes children from birth to eleven months. There is an ongoing monitoring what the child learns. This child in this group of age turns to a familiar sound, hear, releases and responds to voices and intonations. He / she also responds to others by smile, look, motion, carefully looks for the speaking person, hears familiar sounds, words or combinations of fingers, etc. So an adult may be close, make an eye contact, communicate by touch or voice, encourage playful ness, sing songs or say poems, use the sounds and repeat it so the baby starts to recognize it. An adult can provide an enabling environment for telling stories, sharing songs from all cultures, showing pictures. The next prime area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the first aspect is understanding. From eight to twenty-month-old baby develops your ability to follow the others body language, in response to a variety of things, understands the individual words. So made an eye contact by saying him / her the name, speaking what is happening and what is being done is a great way to create positive relationships. The third key aspect of communication and language is speaking. From sixteen to twenty-six months of age child copies expessions, begins to use two related words, for example, want ball, and starts to ask simple questions. So, we can allow the child to make his / her own choice, accept and praise for the phrases, encourage parents to speak their native language at home, t elling stories with recurring phrases, read loud. The second prime area is a physical development, which is divided into two aspects. The first is the movement and handling. From twenty-two to thirty-six months old groups of children run with the full foot safely, can kick a big ball, turn over pages of a book, control the items keeping, imitates simple shapes. It should be noted that the child may be very active and require a short period of rest. So, it should be given the opportunity to move freely, both indoors and outdoors, to help explore new movements, promote activities to provide safe spaces and the real and role-playing opportunities. The second aspect of physical development is health and self-care. Thirty – fifty months old children can tell when they feel hungry or tired, understand how to use items safely, can wash and dry hands, dress up with a little help. Practicioner can plan their active work, talk about the importance of hand washing, promote to monitore c hanges in their body and promote actively organize cheerful games. This is because physical activity is important to maintain a good health and it protects against obesity in the future. The third prime area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹personnel, social and emotional development is divided into three aspects, one of which is making relationships. Group of children from forty to sixty months old and more initiate conversations, and take care of what others say, explain their knowledge and understanding, give the steps to resolve conflicts. At this age children need to ensure that between them and adults is the opportunity to listen to each other and explain their actions. The practitioner must be sensitive and considerate, pay attention to the specific needs, ensure that they have the ability to communicate between their age group childrens. The second aspect is the self-awareness and self-confidence. Children from the same age group speak confidently, can expess their nee ds, interests and opinions. They also able describe themselves positively and talk about the possibilities. It is therefore necessary to encourage children to explore and hang on what they learn in terms of their ideas and ways of doing things. Children have a sense of recognition. So as a practitioner you need to enjoy success with them and give time to pursue and complete the activities. The practitioner should give children the opportunity to reflect on the success and talents and provide regular opportunities for children. A good idea is to involve children in the drawing and pursue them to describe their individual preferences and opinions. And third aspect is managing feelings and behaviour. Children from these age of group understand that their actions can affect other people, feel frustrated and trying to comfort them, sets the expectations of the environment, can negotiate problems solving without aggression. Practitioner should discuss honest and dishonest situations, chil drens feelings, justice, be vigilant, allow children to decide and resolve situations. We also encourage children to think about the other approach, ensure that children have the ability to set limits, listen to children and respectfully and kindly explain to anyone why this is important to them and to organize activities where children have to share. Last issue is about how the effective characteristics can promote childs learning and development. It is easy to observe by determining needs of the unique child in theirs groups of age. This is discussed a bit earlier. So what is the effective development? Learning is a building activity, behavior with others,learner promotion. Effective learning is the best result from all of that and monitoring and surveillance to ensure are the methods or strategiesare effective for a specific purpose and context. In other words, the ways in which children become interested. Therefore, effective learning components is a game and exploration, active learning and creative and critical thinking. Playing and exploring is the engagement. Children find and explore playing with what they know and are ready „ to go â€Å". Active learning is the motivation. Child got concentrated and participated, not stop trying, enjoy in oder to perform what they were planned. And the development of creating and thinking critically. Child takes his / her ideas and makes links, choose the ways to perform things. As an example is art, music, dance. This is an opportunity to explore and share ideas, feelings, and thoughts. Creativity is a risk and union and it is strongly associated with the game. Creativity occurs when children goes futher into action and explore ideas, express them through movement, make transformation and aspiration through the media and materials, such as paints, scissors, crayons, words, sounds. Creativity involves children initiate their learning and their choices and decisions. Playing and exploring, learning actively children are engaged with other people and their environment and this supports the learning and development of all areas. And it also supports the child staying efficient and motivated.

What Are The Circumstances Of The Chinese Occupation Of Tibet? :: essays research papers fc

â€Å"The only way to settle questions of an ideological nature of controversial issues among the people is by the democratic method, the method of discussion, or criticism, of persuasion and education and not by the method of coercion or repression.† This statement was made by Mao Tse Tung, the Communist leader of China, in February of 1957. Seven years earlier, Chinese forces had invaded and begun the destruction of Tibet and Tibetan Buddhism. The Plateau of Tibet comprises nearly the entire southeastern portion of China. Wedged between the Kunlun and Himalayan Mountain Ranges it is a beautiful plateau with breathtaking views all around it. The territory itself promotes a feeling of peace, meditation, and spirituality. The plateau is also the source of five of Asia’s greatest rivers, making it vital to the environment. Centuries ago, a very unique religion, Tibetan Buddhism, grew from the settlers of this region. This religion was based on soul-searching and meditation and highly discouraged war, violence, and any forms of negativity in thought, word, or action. The religion thrived in the region and soon became the political force of the nation of Tibet. The religion was the state; therefore there was no military until the early 20th Century, but then there was just a small, fairly ineffective army. This made the area highly vulnerable to any who wanted it. China, in 1949, became the communist People’s Republic of China. In less than one year, military forces marched into the peaceful territory of Tibet claiming that it belonged to China. This was the beginning of over 50 years of the needless slaughter and destruction of a people and religion that posed no threat to the people of China or its government. â€Å"Since that time, over 1.2 million Tibetans have been killed, 6,000 monasteries have been destroyed, and thousands of Tibetans have been imprisoned.† Nine years after the invasion by China the Dalai Lama, Tibet’s spiritual and political leader, fled the country in an attempt to save his life. He went to Dharmsala, India, a small town that lies approximately 150 miles to the East of the Tibet-India border. It is in this town that the Dalai Lama, along with over 100,000 Tibetan refugees, has set up the Tibetan government in exile. Here they continue their non-violent protest of the atrocious acts of violence committed against the followers of Buddhism that have remained in Tibet or China. The forced

Further Topics In Primary Mathematics Education Education Essay

Childs can be assessed on five facets of a subject, viz. : constructs ( 1 ) , processs ( 2 ) , processes ( problem-solving ( 3 ) , connexions ( 4 ) and communication/representation ( 5 ) ) , ( Glanfield, Bush & A ; Stenmark, 2003 ) . With mention to the Topic ‘Length ‘ as it is presented in Abacus Level 3 ( SDM p.3 – 8 ) , remark about the expected appraisal undertakings presented in the Assessment Book Level 3 ( p.60-61 ) in the visible radiation of the afore-mentioned five facets.ConceptsDefinition:â€Å" Measurement involves a comparing of an property of an point or state of affairs with a unit that has the same property. † ( Van de Walle, J.A. ) Therefore, constructs are of import for the kids to assist them separate the mensurable properties of the objects.Review of the Assessment BookConcepts in the subject ‘Measurement ‘ trades with the thought of length, size and units. The kids in a twelvemonth 4 category should be able to utilize vocabu lary related to length such as: long, longer, short, shortest, tall, narrow, broad etc. They should besides hold an thought what appraisal, measuring and comparing lengths are all about by utilizing the standard units ( centimeter, m and kilometer ) . Besides, the kids should be introduced and asked to propose suited units and equipment for any peculiar measuring. The Assessment book ‘s chief constructs do fit with the course of study ‘ , but the Assessment book have missed to advert the kids ‘s acknowledgment that the longer lengths necessitate a larger unit, that is kilometer, and that the shortest lengths, require a smaller unit, that is the centimetre. Besides, the ability to step and record lengths utilizing formal units and denary units to the nearest half ex: 50cm = 3.5m. The Assessment book within its restriction of exercisings does address most of the listed constructs. Basically all the working exercisings and custodies on activities in the Assessment Boo k are a good agencies of measuring the kid ‘s impression of the measuring ‘s chief constructs. The unwritten inquiries assess the cardinal vocabulary merely like in all other activities, and assess the kids ‘s impression of ‘estimation ‘ . Exercise 1 is a good agencies of measuring whether the kid grasped the thought of comparing different lengths every bit good as usage the suited units and equipment to mensurate a peculiar object. Exercise 2 buttocks if the kids have truly savvied the relationship between different standard units, that is, from kilometer and m and m and centimeter, merely like the ‘Write the fiting measuring ‘ exercising. As the rubric ‘Match the appropriate measuring to each object provinces, here the kids are assessed on placing the suited units to fit it with the objects taken from existent life, and acknowledging that longer lengths require a larger unit ( kilometer ) and smaller lengths require a smaller unit ( centimeter ) The last exercising on the Assessment book, once more, assesses the kid ‘s ability to compare le lengths. Although the activities in the Assessment Book somehow covers the afore-mentioned mathematical constructs in measuring, there needs to be more exercisings which assess harder undertakings, constructs which kids are likely to hold on and understand by making one exercising. Concepts such as the relationship and transition of different units from kilometer to m, m to cm, and frailty versa.Review of the Text BookComing to analyse the text edition, we think that most mathematical basic constructs are all addressed. Get downing off from the text edition ‘s bold headers ‘Centimetres ‘ ( centimeter ) and ‘Metres ‘ ( m ) are thought to be a good agency of a uninterrupted unit abbreviation reminder all through the exercisings. The exercisings ‘ rubrics are really child friendly and assessment friendly. One can observe that when the kid is asked to make more than one undertaking in an exercising, the stairss are written in a separate address bubble. For case the first exercising on page 3 invites the kid to: first to happen one of each object, so gauge its length in centimetres and eventually utilize a swayer to mensurate it. This aid the kid to confront a task measure by measure and besides assist him to analyse a job spot by spot subsequently on. It ‘s besides a good agencies of assisting the instructor analyze and measure the kids ‘s failings and strengths by set uping the measure which the kids failed to carry through the measure which the kids failed to carry through, therefore it would be a good manner for the instructor to undertake the weak point straight ways. We have noticed that kids are non invited to utilize informal units and besides it would hold been a good manner to presen t measuring. Besides, sometimes in one exercising there is more than one construct tackled, which makes the exercisings harder. The first exercising on page 3 makes us inquire what the lessons ; nonsubjective really is. Is the lesson based around the appraisal of eh measuring of the existent length ‘s construct? These types of exercisings which have in them excessively many aims are likely to do confusion. This could hold been ideal as a alteration exercising instead than the first exercising of the measuring ‘s subject. Besides neither of the exercisings invite the kids to set up when to utilize standard units. All the exercisings in the text edition though screen all the constructs. The first exercising on page screens and addresses the vocabulary related to length, appraisal and measuring, whilst the other exercising focuses on taking the suited units. Besides on page 4, kids are assessed on their ability to take the suited criterion unit and into understanding the fractional units to the nearest half even it this construct is non listed in neither the course of study non the appraisal book and besides measuring whether the kids have understood the construct that longer lengths require longer units ex. kilometer. Page 5 focal points on the construct of happening the relationship between meters and centimetres ex. 3m 15cm +25cm = 3m 40cm. The remainder of the lengths exercisings assess the kids ‘s ability to work out jobs and happen the sum and the difference of two lengths.Compare and Contrast the Assessment Book with the Textbook.Having to compare and contrast the assessment book with the text edition we realized that the vocabulary related to length is absent. Besides the assessment book does non advert that one of the constructs learnt by the terminal of the subject is decimals for meters and centimetres even though at that place go on to be an exercising to ‘Write each length in meters utilizing a denary point ‘ ex. 2.48m. Adding to this, even the text edition contains exercisings which concepts chiefly are: taking suited units and utilizing fraction al units to the nearest whole. Besides, we think the text edition is more child and teacher friendly as respects to its content. Surely the text edition has got rather more pages with measurings exercisings than the assessment book, therefore scaffolded acquisition is exercised even more. Besides, kids have more chances to hold on the subject ‘s constructs through the multiple exercisings. On the other manus, the assessment book includes practical custodies on activities which help into prosecuting the kids more into the subject whilst making a richer acquisition environment and were constructs are easy understood and applied.Mentions:Chief Mention:Van de Walle, J.A ( 2007 ) Elementary and Middle School Mathematics. United States of America.Other MentionsNorthern Territor Government ( 2009 ) Mathematics Measurement Retrieved on ___________ from hypertext transfer protocol: //www.det.nt.gov.au/__data/assets/pdf_file/0018/2376/ntcf_maths_measurement.pdfProceduresDefinition:Proce dures fundamentally refers to the staging of a lesson so as the kids comprehend the mathematical construct easier. Scaffolding chiefly consists of oppugning and listening both from the instructor and the kids. Group work, brace work, category treatments, and custodies on activities are ways which the instructor can use for scaffolding.Critique of Assessment book:The Assessment Book offers a assortment of processs that kids can utilize to larn measuring. Teachers can happen unwritten inquiries which can be discussed as group activity in category. This encourages the kids to portion their ain consequence and clear up any jobs. After such verbal exercisings, the Assessment Book moves on to written exercisings. Here, scaffolding is rather apparent since after the kids work together in category, they will subsequently be invited to work separately. Activity 2 of the Assessment book ( Practice Activities ) kids are besides cognitively challenged since they are asked to believe, estimation and so, step to measure themselves whether they were got it right or incorrect. However, non all activities in the Assessment Book purpose to measure processs relevant to a twelvemonth 4 degree. For case, inquiry ( figure 1 ) ‘Do you think this line is 3cms, 30cms, or 300cms long ‘ does non necessitate any peculiar thought accomplishments since here we are covering with eight twelvemonth olds. A more appropriate activity would hold been if kids were given three measurings to take from, but with closer figures, for illustrations 30cms, 4cms, and 50cms. The remainder of the inquiries ( 2, 3 and 4 ) are appropriate for the twelvemonth 4 degree. Adding to this, we think the ‘Match the appropriate measuring to each object ‘ exercising is excessively simple for kids in twelvemonth 4, although one can still use it as a mental warm up it helps kids visualize and differentiate between the two basic units of measuring ( centimeter and m ) . The ‘Write the duplicate measuring ‘ exercising is non scaffolded since it does non construct on the old exercising. It would hold been wiser if there was a tabular array or simple exercisings which help in measuring the kid ‘s apprehension of how many centimetres there are in a metre, and how many meters there are in a kilometre. Hence, this exercising would hold been more effectual if it was given as the subject ‘s alteration activity in the Assessment Book as it covers all the 3 basic measurings.Critique of Text book:The text edition offers assorted processs for kids to larn and hold on the length ‘s construct. Some exercisings invite the kids to gauge and mensurate length, happening a distance in the schoolroom to fit the length given, happening objects to mensurate, composing how many meters or centimetres and happening the difference or adding up meters and centimetres. Therefore, as it can be seen from the afore-mentioned activities, the exercisin gs involve written and verbal undertakings and besides activities where kids are provoked to utilize their thought accomplishments. Childs are foremost introduced to centimetres, so to meters and so, a combination of the two. Hence, we think that the basic units of measuring are scaffolded for the kids to larn and hold better grok the subject.Compare and Contrast the Assessment Book with the Textbook.There is a sense of process in both books as the inquiries posed to the pupils are scaffolded harmonizing to their troubles, therefore every inquiries physiques on each other. math.ecnu.edu.cn/ †¦ /EARCOME3_LAU_NGEE % 20KIONG_TSG406 ( ) .doc – the web site can non be viewed on the cyberspace since it file extention is.doc, nevertheless if you want to see the web site we kindly ask you to entree this nexus hypertext transfer protocol: //www.google.com.mt/search? hl=mt & A ; source=hp & A ; biw=1259 & A ; bih=569 & A ; q=Furthermore % 2C+ideas+are+not+isolated+in+memory+but+are+organized+and+associated+with+the+natural+language+that+one+uses+and+the+situations+one+has+encountered+in+the+past. % E2 % 80 % 99+ % 28NCTM % 2C+1989 % 2C+p.+10 % 29, and entree the nexus titled Scaffolding Students ‘ acquisitionRyan.M ( 2003 ) . Classroom Tips For Teaching Measurement. Cited on: ____________ from hypertext transfer protocol: //www.primarymaths.ie/files/measurementtips.pdfProcedures ( Problem-Solving )Definition:â€Å" Leting the topic to be debatable agencies leting pupils to inquire why things are, to ask, to seek for solutions, and to decide incongruousnesss. It means that both the course of study and direction should get down with jobs, quandary, and inquiries for pupils. † Hiebert Er Al ( 1996, p.12 ) Van de WalleOrâ€Å" Good jobs can animate the geographic expedition of of import mathematical thoughts, raising continuity, and reenforce the demand to understand and utilize assorted schemes, mathematical belongingss, and relationships. Such wonts are of value non merely in the mathematics schoolroom, but besides in formal and informal acquisition and work environments throughout life. †( NCTM, 2000, p. 182 )Critique of Assessment Book:The Assessment book deficiency job work outing inquiries. Looking carefully at the inquiries in the assessment book we noticed that there are merely two job work outing inquiries. These are found under the heading ‘Oral inquiries ‘ and are inquiries figure 3 and 4. Here, the kids are required to happen the entire length of two pieces of strings and to happen the difference between the highs of two kids. Since these two inquiries are under the header of ‘Oral inquiries ‘ we thought that it wo uld hold been better if these inquiries were presented in a written mode as the kids might happen it difficult to retrieve the lengths when working it out. Afterwards the instructor can exchange the lesson to an unwritten manner where they can discourse the grounds for the methods used.Critique of Text Book:There are about five narrative amounts in the text edition, which we think are a spot disputing for eight twelvemonth old pupils. For case, on page 5, the kids have to research which routes from school they will necessitate to run, so as to run 1Km. We think, that this inquiry is misdirecting and the kids would happen it disputing if the instructor will non explicate it good. On page 7, there is another narrative amount about a puppy and how much did it turn each hebdomad. We besides think that this is disputing for the kids since they can acquire confused from where they are traveling to get down. We thought that this would be a possible manner, how the instructor can show this narrative amount to the kids: Teacher: What information was given? Student 1: That the puppy is 55cm long. It was 15cm long when it was born. That it is more than 2 hebdomads old but less than 10 hebdomads old and that it grows the same sum each hebdomad. Teacher: How can you cognize how much the puppy grew hebdomadally? Student 1: First I subtracted the puppy ‘s present length ( 55cm ) with the length when it was born ( 15cm ) . Then I divided the reply ( 40cm ) by 4 by test and mistake since I know the puppy is more than 2 hebdomads old but less than 10 hebdomads old, and got an reply of 10cm growing every hebdomad. Teacher: Who has a different reply? Student 2: I divided the puppy ‘s growing by 5cm and got an reply of 8cm growing per hebdomad. Teacher: How did you look into your reply? Student 2: I multiplied the puppy ‘s hebdomadal growing ( 5cm ) by the figure of hebdomads ( 8weeks ) and got 40cm ( the puppy ‘s present length ) . Teacher: How else can you look into the reply? Student 3: You can add 5cm + 5cm + 5cm + 5cm + 5cm + 5cm + 5cm + 5cm which makes 40cm ( the puppy ‘s present length ) Teacher: Who agrees? Why? Students: I do/I do n't OTHER PROBLEMS FROM PAGE 8Compare and Contrast the Assessment Book with the Textbook.Even though job resolution is seen in both the Assessment book and the Text book, we think that they are non scaffolded since they do non increase in trouble at every inquiry. The Assessment book has two job work outing amounts which are non hard for the kids to understand. However, narrative amounts found in the text edition are rather disputing for a twelvemonth 4 degree since they require a batch of believing accomplishments.Mentions:Thomas R. Post ( 1988 ) Teaching Mathematicss in Grades K-8 Allyn and Bacon, Inc Printed in the United States of AmericaChief Mention:Post, T.R ( 1988 ) Teaching Mathematicss in Grades K-8. United States of America. Allyn and Bacon, IncOther Mentions:Annenberg Foundation ( 2011 ) . Detecting Student Problem resolution. Cited on _________from hypertext transfer protocol: //www.learner.org/courses/teachingmath/grades3_5/session_03/section_01_b.htmlConnectionsDefintion:â€Å" linking mathematical thoughts includes associating new thoughts to associate thoughts considered antecedently. These connexions help pupils see mathematics as a incorporate organic structure of cognition instead than as a set of complexaˆÂ ¦concepts, processs and procedures. † ( ktieb ref )Critique of Assessment Book:Mathematicss should non be seen as a set of detached subjects but as a â€Å" web of closely connected thoughts † ( book ref ) . Such comparabilites amongst these connected thoughts are non easy perceived by the kids, and so they prompt for more account to reply the ‘why'/ Such equalities in the assorted mathematical content Fieldss ma make a sense of correctedness and linkage in the mathematical surveies. The assessment book nowadayss such connexions truly good. Exercises like exercising 1 under the header ‘ Practice activities ‘ , and the â€Å" Match the appropriate measuring to each object † exercising both provide chances for kids with exercisings affecting existent life state of affairss. This helps the kids to see what they are larning with their ain existent life state of affairss and environments, and therefore it further heighten their acquisition on what is being taught. The unwritten inquiries in the appraisal book besides aid in promoting and disputing kids for farther account of their new thoughts, from which they could develop new scheme grounded on old mathematical cognition.Critique of Textbook:The unity between assorted countries and mathematics is besides apparent in the text edition. It is full of existent life state of affairss to which the kids can associate such mathematical constructs. Such chances help kids to enrich larning in assorted countries. The ‘snake ‘ activity offers the chance to detect if the kids have understood that a fraction has an tantamount denary presentation. Other exercisings besides help pupils to pull their town with assorted paths they might utilize to walk from place to school during a societal surveies lesson. Children are so invited to cipher the distance traveled. Since Mathematics is non a standalone topic, instructors need to pre-plan such activities so that from such connexions, more chances for the enrichment of larning ar e provided.Compare and contrast Assessment book with text edition:Both books make a smooth connexion with other countries so that Mathematical countries are non seen isolated from others. Through the assorted job resolution exercises found on both books but chiefly in the text edition which involve probe, anticipation and measuring exercisings, kids are enabled to construct such procedures and integrate them with scientific discipline. Both books connect truly good with other subjects, but both books could hold provided exercisings with farther probe and geographic expedition of such mathematical constructs and besides supply more chances where kids are asked to explicate their schemes when gauging lengthsCommunication / RepresentationsDefinition:Communication is an indispensable tool for kids to understand mathematical constructs and for problem-solving. Communication consists of enriching the mathematical vocabulary so that the kids will happen it easier to pass on with each other in order to clear up inquiries, discourse a solution or discourse a job. Communication should non merely be between the instructor and the pupil, but besides between the kids themselves. Representation assists the kids to develop and pass on their thought accomplishments and stand for their ain solutions in assorted ways. Models and images aids the kids to understand and pass on better the consequences.Review if the Assessment Book:The ‘Oral inquiries ‘ ( Numberss 1-4 ) allows communicating to discourse the reply for each inquiries. Children can portion their thoughts of how they worked the inquiry out, to the remainder of the category. However, since they are ‘oral inquiries ‘ the kids do non hold the chance to stand for their working or diagrams that they used to acquire the reply. Hence, it lack representation. Page 2 of the Assessment book, involves written exercisings. Here, the kids do non hold the chance to discourse the replies as a group since they are required to compose down their replies in the infinite provided.Review of the text book:The text edition offers rather piquant illustrations that will assist the kids to understand the measuring construct good. Some of the exercisings, for case page 3 and 4 could be worked out in braces or groups. This will besides let sharing of thoughts through communicating. Here, they are required to happen objects, estimation and mensurate them. The activity found on page 5 where the kids has to see where they can run from school so as to make 1 Km has rather an engaging image which the kids can follow, even though the inquiry is a spot disputing for LOW ABILITY STUDENTS. The narrative amounts found on page 7 and 8 allow the kids to pull diagrams or write information in their ain manner so as to happen the reply. The replies can so be discussed as whole group.Compare and Contrast the Assessment Book with the Textbook.Both the Assessment book and the Text book offer the chance to the kids to discourse replies as a whole category, if they are used carefully by the instructor. However the Assessment books lacks a spot Communication since it merely has 4 inquiries to be discussed. Apart of this, both books lack utilizing theoretical accounts to stand for their reply.

Good Night Motel Case

When making his decision, McGregor should consider seriously the negative consequences that his business will experience if he refuses Alward’s offer to fill the motel for the two weekend nights in October, at half the room rate. If McGregor refuses, during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there, paying half the rate, it will be as if the motel were half-full! In addition, if he refuses, McGregor’s reputation in the community will suffer, and he will also lose all future business from Alward’s group and other church groups, at regular price.Consequently, Justin McGregor should accept Alward’s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a special one-time deal that will never happen again for Alward or anyone else. The quantitative factors involved dictate that McGregor should accept Alward’s off er for accommodations for his church group, at half the room rate, for Friday and Saturday, October 26 and 27.According to the facts of the case, pre-2008, from October 16 to May 14, the motel was rarely more than a quarter full at any time while post-2008, the motel’s occupancy rates fell 7 to 15 percent year round. In other words, if McGregor refuses Alward’s offer, during that weekend, the motel will be at its usual capacity of less than quarter full. However, with the church group there, paying half the rate, it will be as if the motel were half-full! Half-full is better than less than a quarter full, so logic dictates that McGregor must accept Alward’s offer.There will be more guests occupying all rooms at half the rate than if there were regular guests paying the regular price and filling fewer than a quarter of the motel’s rooms. However, this fact means that service costs and maintenance cost will be higher with Alward’s group than with reg ular customers. In other words, with the motel being at full capacity, McGregor’s maintenance and cleaning staff will be a lot busier than usual, servicing a motel at full capacity.Paying for the maintenance and cleaning of all rooms at the motel will further decrease the amount of money that McGregor will make from Alward’s group. In other words, in strict quantitative terms, Alward’s offer is a bad idea for McGregor. However, in the small resort community where the motel is located, quantitative factors are not everything. McGregor will suffer all sorts of negative consequences from church groups and other members of the community if he refuses Alward’s offer. Therefore, the prudent thing to do is to accept Alward’s offer with two conditions. The opportunity costIn fact, McGregor should accept Alward’s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a speci al one-time deal that will never happen again for Alward or anyone else. Considering that McGregor and his wife run the motel, which is their source of livelihood, these two conditions are reasonable. In addition, McGregor should make sure to ask Alward to impress upon his church group that the fact they are paying half the regular motel price means that the church group will receive half the regular service!This means that the church group guests must be clean and tidy, and they must not depend on the motel’s maintenance people. In theory, none of this should be a problem, especially with a group of church people, who are supposed to be kind, understanding, cooperative, and so on. In any case, the fact that the church group will stay for only two days means that they most likely won’t make huge messes, so McGregor will not have to pay his cleaning crew to repair. In addition, the church group guests will probably spend most of their time during the day at the church a nd go to the motel mostly to sleep.All these facts are only fair to McGregor, whose livelihood depends on that motel, at a time of a weak national economy. Being â€Å"a good man† (p. 3), Alward must surely understand all these facts. As a result, if I were McGregor, I would respectfully explain all these facts to Alward, appeal to his sense of fairness, and ask for his cooperation. The qualitative factors that McGregor should consider have to do with Grand Bend, which is a small resort community. Refusing to accommodate a church group would bring negative publicity to the Good Night Motel.As a result, McGregor will lose all future business (at regular prices) from Alward’s church group and most likely from other church groups, too. In fact, besides being a good man, Alward is â€Å"well respected in the community† (p. 3). This fact means that McGregor should do all he can to develop a good working relationship with Alward, who will bring more church groups in t he future. If Alward asks for the half-price rate again in the future, McGregor will be in a much better position to refuse.The community people will not be as critical then (in the future, if Alward asks for the half-price deal again) as if they will be if McGregor refuses Alward’s first request. In other words, the resort community is too small for McGregor to decide solely based on the numbers. Reputation is very important in such communities, especially when church people are concerned. They tend to travel and spread the news about which businesses are customer-centered and which are money-centered, to put the matter simply.In general, when making a decision, managers need to consider the opportunity cost, which according to our textbook â€Å"is the sacrifice of the best alternative for a given action. An (accounting) expense is a cost incurred to generate a revenue† (p. 24). Since this is a small town, and the church group will stay for only two days, the opportu nity cost will bring more customers for the future. In addition, managers must consider the marginal cost, which according to our textbook â€Å"is the cost of producing one more unit† (p.28).In terms of cleaning the pool, it will not have an effect since most of the time people will spend in the church, and the only time they will spend in the Good Night Motel is night time only for sleeping purposes. As a result, the only additional cost to accommodate the guess is the cleaning service of the rooms. In addition, McGregor must consider his fixed cost, which is a cost that does not change with an increase or decrease in the amount of goods or services produced.In the final analysis, the fact that Alward is a good man who enjoys the community’s respect and the fact that he works with churches (a central institution in small communities) mean that McGregor can’t afford to refuse to work with Alward. Even if McGregor breaks even, he should still accommodate the chu rch group. If he doesn’t accommodate it, he will suffer all sorts of negative consequences: loss of future business from church groups at regular price, bad publicity in a small resort community, and so on. In other words, the big picture (quantitative factors) is more important in this case. Good Night Motel Case When making his decision, McGregor should consider seriously the negative consequences that his business will experience if he refuses Alward’s offer to fill the motel for the two weekend nights in October, at half the room rate. If McGregor refuses, during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there, paying half the rate, it will be as if the motel were half-full! In addition, if he refuses, McGregor’s reputation in the community will suffer, and he will also lose all future business from Alward’s group and other church groups, at regular price.Consequently, Justin McGregor should accept Alward’s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a special one-time deal that will never happen again for Alward or anyone else. The quantitative factors involved dictate that McGregor should accept Alward’s off er for accommodations for his church group, at half the room rate, for Friday and Saturday, October 26 and 27.According to the facts of the case, pre-2008, from October 16 to May 14, the motel was rarely more than a quarter full at any time while post-2008, the motel’s occupancy rates fell 7 to 15 percent year round. In other words, if McGregor refuses Alward’s offer, during that weekend, the motel will be at its usual capacity of less than quarter full. However, with the church group there, paying half the rate, it will be as if the motel were half-full! Half-full is better than less than a quarter full, so logic dictates that McGregor must accept Alward’s offer.There will be more guests occupying all rooms at half the rate than if there were regular guests paying the regular price and filling fewer than a quarter of the motel’s rooms. However, this fact means that service costs and maintenance cost will be higher with Alward’s group than with reg ular customers. In other words, with the motel being at full capacity, McGregor’s maintenance and cleaning staff will be a lot busier than usual, servicing a motel at full capacity.Paying for the maintenance and cleaning of all rooms at the motel will further decrease the amount of money that McGregor will make from Alward’s group. In other words, in strict quantitative terms, Alward’s offer is a bad idea for McGregor. However, in the small resort community where the motel is located, quantitative factors are not everything. McGregor will suffer all sorts of negative consequences from church groups and other members of the community if he refuses Alward’s offer. Therefore, the prudent thing to do is to accept Alward’s offer with two conditions. The opportunity costIn fact, McGregor should accept Alward’s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a speci al one-time deal that will never happen again for Alward or anyone else. Considering that McGregor and his wife run the motel, which is their source of livelihood, these two conditions are reasonable. In addition, McGregor should make sure to ask Alward to impress upon his church group that the fact they are paying half the regular motel price means that the church group will receive half the regular service!This means that the church group guests must be clean and tidy, and they must not depend on the motel’s maintenance people. In theory, none of this should be a problem, especially with a group of church people, who are supposed to be kind, understanding, cooperative, and so on. In any case, the fact that the church group will stay for only two days means that they most likely won’t make huge messes, so McGregor will not have to pay his cleaning crew to repair. In addition, the church group guests will probably spend most of their time during the day at the church a nd go to the motel mostly to sleep.All these facts are only fair to McGregor, whose livelihood depends on that motel, at a time of a weak national economy. Being â€Å"a good man† (p. 3), Alward must surely understand all these facts. As a result, if I were McGregor, I would respectfully explain all these facts to Alward, appeal to his sense of fairness, and ask for his cooperation. The qualitative factors that McGregor should consider have to do with Grand Bend, which is a small resort community. Refusing to accommodate a church group would bring negative publicity to the Good Night Motel.As a result, McGregor will lose all future business (at regular prices) from Alward’s church group and most likely from other church groups, too. In fact, besides being a good man, Alward is â€Å"well respected in the community† (p. 3). This fact means that McGregor should do all he can to develop a good working relationship with Alward, who will bring more church groups in t he future. If Alward asks for the half-price rate again in the future, McGregor will be in a much better position to refuse.The community people will not be as critical then (in the future, if Alward asks for the half-price deal again) as if they will be if McGregor refuses Alward’s first request. In other words, the resort community is too small for McGregor to decide solely based on the numbers. Reputation is very important in such communities, especially when church people are concerned. They tend to travel and spread the news about which businesses are customer-centered and which are money-centered, to put the matter simply.In general, when making a decision, managers need to consider the opportunity cost, which according to our textbook â€Å"is the sacrifice of the best alternative for a given action. An (accounting) expense is a cost incurred to generate a revenue† (p. 24). Since this is a small town, and the church group will stay for only two days, the opportu nity cost will bring more customers for the future. In addition, managers must consider the marginal cost, which according to our textbook â€Å"is the cost of producing one more unit† (p.28).In terms of cleaning the pool, it will not have an effect since most of the time people will spend in the church, and the only time they will spend in the Good Night Motel is night time only for sleeping purposes. As a result, the only additional cost to accommodate the guess is the cleaning service of the rooms. In addition, McGregor must consider his fixed cost, which is a cost that does not change with an increase or decrease in the amount of goods or services produced.In the final analysis, the fact that Alward is a good man who enjoys the community’s respect and the fact that he works with churches (a central institution in small communities) mean that McGregor can’t afford to refuse to work with Alward. Even if McGregor breaks even, he should still accommodate the chu rch group. If he doesn’t accommodate it, he will suffer all sorts of negative consequences: loss of future business from church groups at regular price, bad publicity in a small resort community, and so on. In other words, the big picture (quantitative factors) is more important in this case. Addendum (Computations) 30 rooms 25% occupancy 8 rooms at $80$640 The rest 22 room at $40 per room22 rooms at $ 40$880 Total Revenue$1520 Additional cleaning Expense ( student Help)2 days 10 hour at $10/hour $200.00 Cleaning and laundry supply $12,070.00 Maintenance supply and expense $11,890.00 Utility including Internet $74,850.00 Total Variable cost per year $98,810.00 Per day $270.71 For two days $541.42 $541.42 Total additional variable cost $741.42 The revenue from the church guests is $880, and additional variable costs associated with accommodations is an extra $741.42.

About the Clayton Antitrust Act of 1914

About the Clayton Antitrust Act of 1914 The Clayton Antitrust Act of 1914, was enacted on October 15, 1914, with a goal of strengthening provisions of the Sherman Antitrust Act. Enacted in 1890, the Sherman Act had been the first federal law intended to protect consumers by outlawing monopolies, cartels, and trusts. The Clayton Act sought to enhance and address weaknesses in the Sherman Act by preventing such unfair or anti-competitive business practices in their infancy. Specifically, the Clayton Act expanded the list of prohibited practices, provided a three-level enforcement process, and specified exemptions and remedial or corrective methods. Background If trust is a good thing, why does the United States have so many â€Å"antitrust† laws, like the Clayton Antitrust Act? Today, a â€Å"trust† is simply a legal arrangement in which one person, called the â€Å"trustee,† holds and manages a property for the benefit of another person or group of people. But in the late 19th century, the term â€Å"trust† was typically used to describe a combination of separate companies. The 1880s and 1890s saw a rapid increase in the number of such large manufacturing trusts, or â€Å"conglomerates,† many of which were viewed by the public as having too much power. Smaller companies argued that the large trusts or â€Å"monopolies† had an unfair competitive advantage over them. Congress soon began to hear the call for antitrust legislation. Then, as now, fair competition among businesses resulted in lower prices for consumers, better products and services, greater choice of products, and increased innovation. Brief History of Antitrust Laws Advocates of antitrust laws argued that the success of the American economy depended on the ability of small, independently owned business to compete fairly with each other. As  Senator John Sherman  of Ohio stated in 1890, â€Å"If we will not endure a king as a political power we should not endure a king over the production, transportation, and sale of any of the necessaries of life.†   Ã‚   In 1890, Congress passed the  Sherman Antitrust Act  by nearly unanimous votes in both the  House  and  Senate. The Act prohibits companies from conspiring to restrain free trade or otherwise monopolize an industry. For example, the Act bans groups of companies from participating in â€Å"price fixing,† or mutually agreeing to unfairly control prices of similar products or services. Congress designated the  U.S. Department of Justice  to enforce the Sherman Act.   In 1914, Congress enacted the  Federal Trade Commission Act  prohibiting all companies from using unfair competition methods and acts or practices designed to deceive consumers. Today the Federal Trade Commission Act is aggressively enforced by the Federal Trade Commission (FTC), an independent agency of the executive branch of government. Clayton Antitrust Act Bolsters the Sherman Act Recognizing the need to clarify and strengthen the fair business safeguards provided by the Sherman Antitrust Act of 1890, Congress in 1914 passed an amendment to the Sherman Act called the  Clayton Antitrust Act. President Woodrow Wilson signed the bill into law on October 15, 1914. The Clayton Act addressed the growing trend during the early 1900s for large corporations to strategically dominate entire sectors of business by employing unfair practices like predatory price fixing, secret deals, and mergers intended only to eliminate competing companies. Specifics of the Clayton Act The Clayton Act addresses unfair practices not clearly prohibited by the Sherman Act, such as predatory mergers and â€Å"interlocking directorates,† arrangements in which the same person makes business decisions for several competing companies. For example, Section 7 of the Clayton Act bans companies from merging with or acquiring other companies when the effect â€Å"may be substantially to lessen competition, or to tend to create a monopoly.† In 1936, the  Robinson-Patman Act  amended the Clayton Act to prohibit anticompetitive price discrimination and allowances in dealings between merchants. Robinson-Patman was designed to protect small retail shops against unfair competition from large chain and â€Å"discount† stores by establishing minimum prices for certain retail products. The Clayton Act was again amended in 1976 by the  Hart-Scott-Rodino Antitrust Improvements Act, which requires companies planning major mergers and acquisitions to notify both the Federal Trade Commission and the Department of Justice of their plans well in advance of the action. In addition, the Clayton Act allows private parties, including consumers, to sue companies for triple damages when they have been harmed by an action of a company that violates either the Sherman or Clayton Act and to obtain a court order prohibiting the anticompetitive practice in the future. For example, the Federal Trade Commission often secures court orders banning companies from continuing false or deceptive advertising campaigns or sales promotions. The Clayton Act and Labor Unions Emphatically stating that â€Å"the labor of a human being is not a commodity or article of commerce,† the Clayton Act forbids corporations from preventing the organization of labor unions. The Act also prevents union actions such as strikes and compensation disputes from being in antitrust lawsuits filed against a corporation. As a result, labor unions are free to organize and negotiate wages and benefits for their members without being accused of illegal price fixing. Penalties for Violating the Antitrust Laws The Federal Trade Commission and the Department of Justice share the authority to enforce the antitrust laws. The Federal Trade Commission can file antitrust lawsuits in either the federal courts  or in hearings held before  administrative law  judges. However, only the Department of Justice can bring charges for violations of the Sherman Act. In addition, the Hart-Scott-Rodino Act gives the state attorneys general authority to file antitrust lawsuits in either state or federal courts. Penalties for violations of the Sherman Act or the Clayton Act as amended can be severe and can include criminal and civil penalties: Violations of the Sherman Act:  Companies violating the Sherman Act can be fined up to $100 million. Individuals – typically executives of the violating corporations- can be fined up to $1 million and sent to prison for up to 10 years. Under federal law, the maximum fine may be increased to twice the amount the conspirators gained from the illegal acts or twice the money lost by the victims of the crime  if either of those amounts is over $100 million.Violations of the Clayton Act:  Corporations and individuals violating the Clayton Act can be sued by the people they harmed for three times the actual amount of the damages they suffered. For example, a consumer who spent $5,000 on a falsely advertised product or service can sue the offending businesses for up to $15,000. The same â€Å"treble damages† provision can also be applied in â€Å"class-action† lawsuits filed on the behalf of multiple victims. Damages also include attorneys fees and other court cost s. The Basic Objective of Antitrust Laws Since the enactment of the Sherman Act in 1890, the objective of the U.S. antitrust laws has remained unchanged: to ensure fair business competition in order to benefit consumers by providing incentives for businesses to operate efficiently thus allowing them to keep quality up and prices down. Antitrust Laws in Action Breakup of Standard Oil While charges of violations of the antitrust laws are file and prosecuted every day, a few examples stand out due to their scope and the legal precedents they set. One of the earliest and most famous examples is the court-ordered 1911 breakup of the giant Standard Oil Trust monopoly. By 1890, the Standard Oil Trust of Ohio controlled 88% of all oil refined and sold in the United States. Owned at the time by John D. Rockefeller, Standard Oil had achieved its oil industry domination by slashing its prices while buying up many of its competitors. Doing so allowed Standard Oil to lower its production costs while increasing its profits.In 1899 the Standard Oil Trust was reorganized as the Standard Oil Co. of New Jersey. At the time, the â€Å"new† company owned stock in 41 other oil companies, which controlled other companies, which in turn controlled yet other companies. The conglomerate was viewed by the public – and the Department of Justice as an all-controlling monopoly, controlled by a small, elite group of directors who acted without accountability to the industry or the public.In 1909, the Department of Justice sued Standard Oil under the Sherman Act for creating and maintaining a monopoly and restricting interstate commerce. On May 15, 1911, the U.S. Supreme Court upheld the lower court’s decision declaring the Standard Oil group to be an unreasonable monopoly. The Court ordered Standard Oil broken up into 90 smaller, independent companies with different directors.

History of the Phrase Marketing Mix

History of the Phrase Marketing Mix Free Online Research Papers The term marketing mix became popular after Neil H. Borden published his article The Concepts of the Marketing Mix in 1964. In this article Borden explains how he first began using this term in the late 1940s after James Culliton described the marketikng manager as a mix of ingredients. These ingredients in Bordens teachings included product, planning, price, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding analysis. These ingredients were later grouped by E. Jerome McCarthy into four categories which we now refer to as the four ps of marketing (NetMBA 2007). The four ps of marketing make up the marketing mix which is probably the most well known of all the marketing terms. Its elements are the basic, tactical components of a marketing plan. The four ps, of the marketing mix elements are product, place, promotion and price (Marketing teacher 2009). These four elements create the marketing m ix which impacts the development of any organizations marketing strategies and tactics. The concept is simple. Think about a cake and the components of a cake. There are certain ingredients that are required but one can alter how much of each ingredient is added. The same goes with marketing. The four ps are required but depending on the organization there may be more emphasis on one and less on another. But one thing remains the same, all four ps are necessary. The majority of people use the four ps but some will use the five ps and add people. Others may even go up to seven and add people, physical evidence (such as uniforms, facilties, or livery) and process (NetMBA 2007). The organization that has been selected is the Londoner. The Londoner is an English pub and would be considered in the service industry. This paper will be defining the marketing mix as well as how the four ps impact the development of the Londoners marketing strategies and tactics. The first of the four ps of marketing is product. The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc (Marketing Mix 2009). Generally speaking, when people think of the product they do not think about everything that must be done in preperation for the product to be sold. With any product, however, the goal is to satisfy consumers needs. The name of the product is crucial when trying to sell to people. The name of the organization one has chosen is the Londoner. When people hear the name they autimatically think of London, England. With this in mind, the owners decorated the English pub just as English pubs actually are. When people walk in to the Londoner they feel as if they are in London. There are many signs of London, the lighting is dim, and the furnit ure is rustic. Then there is the goods that are offered. Being an English pub there are a variety of different English beers such as, Fullers, Boddingtons, Guiness, Old Speckeled hen an so on. There is a variety of different types of food on the menu as well. The majority of the menu is Indian food, which is considered English food. Many people are not aware of the strong Indian roots that England has but they do. So by honoring England the menu has items such as Bangers and Mash, Shepards Pie, Chips and Curry, and Chicken Tiki Masala just to name a few. Keeping with the theme of London, the juke box also has famous English bands on there such as The Beatles, The Who, The Rolling Stones and many more. Being an English pub, many of the customers are English themseleves. Another part of the packaging of the Londoner is that they show all the soccer games world wide. This is a vital part of the Londoners marketing strategy. Many bars around Dallas tend to only show the most popular sports in the Unite d States. Seeing how soccer is not as popular as football in the United States most places do not show it. What poeple do not realize is that soccer is the most popular sport in the world. The Londoner is aware of this and they show all the games. Since the Londoner is one of the only places that shows all the soccer games, poeple come from all over the metroplex to watch the games and spend their money. The best part about the Londoner showing these games, is that unlike every other sport, soccer goes year round. The second element in the marketing mix is place. Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service (Marketing Mix 2009). Place looks at location, how the product will get to where it needs to and how the product will then be sold. Many times place includes retailers, whole sellers and if it is on the internet then is would include a direct channel. The Londoner sells primarly food and drinks. This being said, the majority of the products are bought from whole sellers. There is a delivery once a week that delivers napkins, straws, food, alcohol etc to the store. Inventory is done once a week by management to determine what, and how much the store needs, then the order is placed. The third elements of the marketing mix is price. The price of the product does not always mean the specific price but often times it is refering to the price policy. According to Marketing Mix 2009, Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. Depending on the product, the location and many other varibables the price of the product may change from one location to another. The price of the product is typically determined by the quality of the product and the target consumers. The price of items sold at the Londoner are aimed towards the middle class. Drinks are affordable as well as the food. If the food was expensive no one would come and business would suffer. If the products were priced to low then there would be any profit made. On the slowest days of the week, Sunday and Monday, the Londoner does happy hour all day. The reason for this is to bring business in. During the summer prices tend to drop a little. This is because the summer is the slow season. During the summer people tend to go to other bars where the patio is bigger so the Londoner lowers prices and run more specials to keep people coming back. The final element of the marketing mix is promotion. Often times people think of promotion as the sales part of the mix. Sales is a part of promotion as well as advertising and public relations. Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc (Marketing Mix 2009). Promotion is a big part of the Londoners marketing stratgies. When someone wants a vodka cranberry, for example, the customer is always asked if they want grey goose. This is called up saleing and the reason for this is to sale a better vodka because it costs more. Another way the Londoner promotes themselves is by going to events like The Taste of Addison. Going to events like the Taste of Addison is a great way to get the word out about the Londoner. At events like this people can try the food and get toknow some of the employees in hopes of helping buisness. The marketing mix is a major part of any organization marketing strategies. Each element, product, place, price and promotion all contribute to an organizations success. The Londoner would not be as successful as they are if any of the four ps were left out. NetMBA (2007). Business Knowledge Center. The Marketing Mix (The 4 Ps of Marketing). Retrieved July 14, 2009 from netmba.com/marketing/mix/ Marketing Teacher (2009). Marketing Mix. Retrieved July 14, 2009 from marketingteacher.com/Lessons/lesson_marketing_mix.htm Marketing Mix (2009). The Marketing Mix- (The 5 Ps of Marketing). Retrieved July 15, 2009 from http://facweb.eths.k12.il.us/feeleyd/smart%20lab%20support/adsmktg/marketing_mix.htm Research Papers on History of the Phrase "Marketing Mix"Marketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasRiordan Manufacturing Production PlanThe Project Managment Office SystemMoral and Ethical Issues in Hiring New EmployeesBionic Assembly System: A New Concept of SelfResearch Process Part OneOpen Architechture a white paperIncorporating Risk and Uncertainty Factor in CapitalHip-Hop is Art

Self-Respect

Self-Respect The dismal fact is that self-respect has nothing to do with the approval of others - who are, after all, deceived easily enough; has nothing to do with reputation, which, as Rhett Butler told Scarlett O’Hara, is something people with courage can do without. ~Joan Didion, author of a Star is Born, winner of the National Book Award.   Self-respect is not easily achieved, because all around us we are barraged with stimuli telling us how great or worthless we are. The fact is, without self-respect, what others think consumes us. When we understand, love, and care for ourselves, and in turn our storytelling, we then have the mental maturity to sift through the judgment of others . . . picking and choosing which judgment is worth listening to. In this business, we get kicked around enough without doing it to ourselves. When I read on Facebook the comments in writers groups, where writers are depressed, wondering if they ought to keep writing because they cant make money, make sales, or receive glowing reviews, I feel sorry for them. Not for the reasons they express, but for their lack of self-respect. They are screaming it. When someone is self-assured, they are a magnet for others. After all, most people dont feel good about themselves, and they gravitate to those who do. When we are not shackled That doesnt mean we dont make mistakes. Frankly, the main reason writers self-publish is to own all the responsibility. That means they accept the responsibility for all that goes well and all that fails, both of which are good. Both of which make us stronger. We did it. We own it. We do what we want and accept the fallout or glory. To accept without placing blame on others is the epitome of self-respect. So write. Publish whichever way you like. If a choice fails you, avoid pointing the finger at anyone other than ones self. Analyze what happened and launch into another direction, wiser and stronger. To blame others means you struggle to look at yourself in the mirror. Once you get past that obstacle, you can do damn near anything you want because nobody is in your way. You do, adjust, do, adjust, until you are the grandest being, in love with who you are and what you do. Doors open to people like that, because people want to be you.

National Geographic guide to the national parks of the United States Essay - 4

National Geographic guide to the national parks of the United States - Essay Example The source further provides insights on the activities and sites that one needs to photograph. Additionally, the site provides guidelines on how one needs to conduct research on travel photography. The guardian’s travel section is a credible source for travel topography essay. This is because the site is a research site bearing reference lists that appear comprehensive in their coverage on matters of travel topography. The author also presented relevant context and background information. In addition, the site has a research methodology that is presented to the reader in a right manner. Consequently, the information presented in the source is applicable and valid today. The source specifies some of the tips that one need to consider during travel photography. One needs to understand the traditions and customs of a given place. Subsequently, the source outlines the ways of discovering the life rhythm of life in a given place and figure out what exactly to shoot. Digital is lowe r in resolution than film because its images have high signal-to-noise while film images have higher spatial resolution because of the fine-grained film. In addition, long digital exposures add random white dots to photos resulting to a noisier image than film. As a result, a development of large prints for photos, with a lot of texture that needs preservation, such as landscapes, is favored by prints from film cameras. Film blends light and colors better than digital cameras. The camera’s sensors are made up of millions of tiny pixels that combines to give an image while film isn’t split up in such a linear way (â€Å"National Geographic guide to the national parks of the United States†, 64) High-end film cameras are currently less expensive and will not become obsolete in a few years’ time. Their maintenance cost is also low as film cameras require little power to operate, so battery life is longer than in digital camera. Although the cost of film devel opment might be

Case Study Example | Topics and Well Written Essays - 750 words - 23

Case Study Example As a director of the company, my first action will be to have a formal talking with Fred about his actions and the consequences of his actions to the company. I will also emphasize of ethical values and respect for others which is the greatest level of integrity in any organization. As part of his working condition terms, one fundamental obligation to the company is to demonstrate high level of integrity and follow the channels of airing his views instead of causing intentional delays and errors in his work. I will lastly consider raising his salary in order to ensure that he is also motivated (Yin 34). In order for the bank to justify its responses on the allegations forwarded to the EEOC by Ruth, it has to provide evidence that there were not discrimination in the dismissal of Ruth Wittman on the basis of her color or any other wrongful basis. The first document that the bank should present to the EEOC is the absenteeism record of Ruth; this will also help in shading light on the allegations that she was constantly absent and tardy. Another document that the back should provide is the record of all other employees’ absenteeism as well as job allocation scheme. Another vital document that the bank should submit is the 54 separate counseling occasion of Ruth as well as other counseling occasions of her colleague in order to justify that its actions were legal. If I were the EEOC District Director, I would first analyze the presented documents about the absenteeism and tardiness of Ruth Wittman. I would then compare it with other employees of the bank and note the frequency of the absence and tardiness of other employees as well. I will also demand the bank to prove that it followed the legal procedure for dismissal of an employee. This will include the provision of a warning letter and being given the dismissal letter within the required period of time before administering the dismissal process. If the dismissal was done in an illegal way, I

How To Create A Facebook Page And Computer Mediated Communication Research Paper

How To Create A Facebook Page And Computer Mediated Communication - Research Paper Example In most cases therefore, there should be two or more computers involved. The current page that was created was created based on the idea of computer mediated communication. Specifically, it was a Facebook Page. It would be noted from the presentation and the programming of the page that the Facebook Page makes the exchange of as many forms of messages as possible. These include text messages, video messages, audio messages and still graphics messages. The commonest form of messaging that takes place is however the use of text and pictures (still graphics). Through the Facebook Page, other online users of Facebook can be reached and communicated to. Those users must however accept the invitation of the host to communicate. In most cases, a friend request is sent to a person with whom the host wants to communicate. The invitee then accepts the friend request if he or she knows the host or is interested in the friendship. Once the acceptance is done, there can be inbox messaging, text c hatting and video chatting between the two parties. Once a while, a user of Facebook can also post a message that can be viewed by all friends even if the message posted at a time those friends were offline. Overview of Specific Concepts that were utilized in the Page Creation Identity construction All people have identities in the very usual world in which we live in. once you meet a person, it is easier to identify the person by the kind of clothes, hair colour, facial shape and other things like that. In the same way, Estoisia et al (2009) note that computer mediated communication such as Facebook, â€Å"people are likewise identified by language in what they write, and how they choose to visually display themselves.† Identity construction therefore refers to the kind of identified image that a person gives to him or herself on the social network. Self disclosure Again as a characteristic of communication, it is virtually impossible to know everything about a person after just one encounter of communication. The ability to know more about a person therefore happens at a gradual pace and with time (Walther et al., 2008). The same is true with computer mediated communication whereby the disclosure that a person gives to him or herself on the Facebook Page created will happen on a gradual basis. As a matter of fact, one must follower a specific user for quite a long time to really come to terms with who that fellow truly is. Self Deception Social networks actually serve as platforms for which people create positive identities of themselves. For this reason, it often happens that one may deny the obvious positive facts about others so that they would keep a clean and flamboyant mental image about themselves. This indeed is the basis of self deception as Skeptic’s Dictionary (2012) states that â€Å"Self-deception, in short, is a way we justify false beliefs about ourselves to ourselves.† Privacy management In computer mediated communication , efforts are made to keep certain parts of a person’s life as private as possible because people who tend to be our friends on Facebook Pages are not necessarily people who really know and can trust. For this reason, it is always important to have privacy management features on the page to sieve the rate of information about a user that goes out to the public. Description of how Specific Concepts were utilized in the Page Creation In the present page that was created, identity construction was utilized in such a way that it would certainly take the host of the page the need to give certain basic information to identify the host as a user before the

Hume on Suicide Essay Example | Topics and Well Written Essays - 1250 words

Hume on Suicide - Essay Example This paper will begin with the statement that life is the most mysterious thing that humans can face. It is given to us and we have no opportunity to choose to be born or not to be born. The question is if humans have a right to get rid of their life or if a woman, who gifted this life, can take it away? If a person kills him/herself, it is called a suicide, if someone takes the life of another person, it is called a murder. From day to day you can hear in the news about many cases of suicide among people of different age and the question is if these acts can be considered as a human’s right to be a master of his/her life, or as a crime. Nobody can state for sure, if a person have right to commit a suicide and to get rid of the dearest that was given to him. There is an philosophy that suicide is a method to demonstrate to the God the power of humans in a short and strict form. The issue is very controversial and was discussed by many famous philosophers. David Hume is among t hem. He devoted the whole essay â€Å"Of Suicide† to this issue. The reception of Hume's views The unique and controversial idea presented by Hume is that there is no person in this world who will commit suicide if he considers his life to be valuable. Thus, according to Hume, a person has a right to commit a suicide: â€Å"to restore men to their native liberty, by examining all the common arguments against suicide, and showing that, that action may be free from every imputation of guilt or blame; according to the sentiments of all the ancient philosophers† (Essays on suicide and the immortality of the soul. p.3). If to consider this statement from the point of view of social issues and values, the supporters of it can be accused in the misrepresentation of God and religion as well as in immorality. Children are taught in school that only morally weak individuals can commit suicide as suicide is the easiest way to solve the problem. â€Å"Hume’s recent critics read him differently, however, as if his observations concerning the fragility of human life are intended to show (positively) that we have a low value in God’s eyes† (Holden 2005, p.203). Hume states that there are several stages before committing a suicide. A person usually feels disorder and weakness, apathy and stupidity (Muller, 1997). These are signals for the mind that it is time to finish the life. Not all the people in the modern society would agree with Hume on the aspect. According to him, each person who has such problems is a potential suicide committer. Nobody will deny that we always can find a reason for stress and problems are waiting for us every second, thus it is a usual thing to feel such symptoms. Hume also underlined that changes that could occur in life, would bring the unexpected results for sure. Thus, the question is if the changes only push to suicide or vice versa. Let’s imagine person who is about to commit a suicide. He or she is i n the last stage and suddenly the fortune proposes him or her a present, winning the lottery. It is interesting whether this can serve as a reverse point for a person and if it can make him change his mind. Philosophy, religion and everyday life Holden states: †Hume presents arguments for the moral permissibility of suicide that could readily be generalized to license any action, murder not excepted. But no one thinks that murder is permissible, so we have a clear reduction of Hume’s reasoning† (Holden 2005, p.190). However, Hume does not consider a suicide to be a murder. According to Hume, it is unfair to consider the suicide to be a crime. He considered material and animal world and comes to the conclusion that all the things inevitably return to their basic state. This argument is also very controversial. Politicians and the law as well as religion dictate what the citizens should do and how they should behave in the society. In reality each country has its la w and unwritten rules of behavior, the picture of the world, which form the mentality (Flew, 1986).

History Essay Example | Topics and Well Written Essays - 1000 words - 17

History - Essay Example The era of the Southern Reagan Democrat was ushered in by racist attitudes that perpetuated the stereotypes about race, poverty, and the deterioration of the inner city. The conservative movement of the last half of the 20th century was based on reactionary politics against the social movements that sought a redistribution of legitimate political power. To a large extent the polarization of the political movements have been an ongoing struggle based on the politics of fear brought on by the Cold War in the 1940s and 1950s. All social movements, whether pro-labor or public health care, were labeled as communist inspired socialist programs. The Vietnam War became a significant factor in further defining the conservative movement. According to Meagher (2009), "their most notorious role in the development of the conservative coalition was to devise a post-Vietnam foreign policy in response to the perceived failures of Democrats to confront communism" (p.261). In this way, the conservative movement was able to turn the battle against liberal social programs into a front for the Cold War. The Vietnam War was also instrumental in forming a common cause base, which several other social groups utilized to form coalitions in an effort to solidify voting blocs. Identity politics, the Black Panthers, Civil Rights, feminism, and the environmental movement all fell under the anti-war umbrella. The left viewed Vietnam as a symptom of worldwide oppression. Though this was a worldwide war being waged by the left against imperialism in all its forms, political and economic, the Left was able to be translated it into the broader issues of community and neighborhood problems of housing, jobs, and education (Nakanishi and Lai, 2003, p.172). Social progress was viewed as redistribution of wealth and progressive programs were labeled as socialism. The conservative movement continued to

Three men who have played othello Research Paper

Three men who have played othello - Research Paper Example One of the major differences that have been seen in the character of Othello has been his race. Scholars have always had controversy over Moor’s origin. Some think that he is Arabic others think that he is black. However, before the blacks got into acting, Othello’s role has been played by white actors wearing blackfaces. However, this has slowly been black actors with the white actors being quite rare today (Shakespeare, 135). In this article we are going to discuss how Orson Welles, Ira Aldridge and Tommaso Salvini have represented the character of Othello. Orson Welles was a white actor who takes the role of Othello. He applies a lot of makeup in order to appear black. He was generally able to bring out the best of the character Othello. For instance, despite the fact that he stood out of the crown not only because he was tall but he that he was very courageous and would challenge anyone. Welles Othello is a flawless lover who finds himself in caught between honesty and intrigue. He is a vulnerable hero with two personalities. At some point he is brutal and baseless and at other times he is sensitive and noble. He does not realize that his wife has been faithful and devoted all the way until it is too late and at this point he decides to commit suicide. Unlike other Othello’s who were either black or which actors who wore a blackface, Welles Othello had a brown skin and black hair. He however wore a white cap at the scenes in the beginning of the play. Iran Aldridge was the first black actor to take up the role of Othello. This was after two hundred years of white actors taking up this role. He played several other Shakespeare roles. His acting as Othello was quite spectacular and left the audience earning for more. However, since he lived in an era when racism was very ripe, he was not welcomed by the conservatives who believed that the place of black people was just being slaves. The Times once commenting on one of his performances in Covent Garden said that it was objectionable for Desdemona to be pawned upon by a black man on stage London was the hub of racism and he was not allowed to perform in London theatre. He however performed in several other cities where he got a better reception. A Russian critic commented that Iran performances â€Å"were undoubtedly the best that I have ever spent in the theatre’ (Lindfors, 64). He acted under the directions of Dowling who followed the structure of the original play closely with the lines being quite the same. He used an accent that revealed an African dialect. This was a better portray of Othello considering that he was believed to be black in the original play. Tommaso Salvini is another actor who played the role of Othello. This man had won an international reputation of performing the roles of the Shakespeare tragic heroes. He performed in various countries starting with America Europe and his home country Italy. He was a not English speaker the use of bi lingualism on stage gave this actor a unique appeal. He would say his lines in Italian alongside and English speaking Lago. He had an imposing figure giving the Othello character Intensity and passion. Some critics are of the view that he was too passionate at times. In fact, it was said that he played the last scene aggressively than was intended in the book. Rumors said that some actors would refuse to be his Desdemona for this reason. Salvini also made other

History Essay Example | Topics and Well Written Essays - 1000 words - 17

History - Essay Example The era of the Southern Reagan Democrat was ushered in by racist attitudes that perpetuated the stereotypes about race, poverty, and the deterioration of the inner city. The conservative movement of the last half of the 20th century was based on reactionary politics against the social movements that sought a redistribution of legitimate political power. To a large extent the polarization of the political movements have been an ongoing struggle based on the politics of fear brought on by the Cold War in the 1940s and 1950s. All social movements, whether pro-labor or public health care, were labeled as communist inspired socialist programs. The Vietnam War became a significant factor in further defining the conservative movement. According to Meagher (2009), "their most notorious role in the development of the conservative coalition was to devise a post-Vietnam foreign policy in response to the perceived failures of Democrats to confront communism" (p.261). In this way, the conservative movement was able to turn the battle against liberal social programs into a front for the Cold War. The Vietnam War was also instrumental in forming a common cause base, which several other social groups utilized to form coalitions in an effort to solidify voting blocs. Identity politics, the Black Panthers, Civil Rights, feminism, and the environmental movement all fell under the anti-war umbrella. The left viewed Vietnam as a symptom of worldwide oppression. Though this was a worldwide war being waged by the left against imperialism in all its forms, political and economic, the Left was able to be translated it into the broader issues of community and neighborhood problems of housing, jobs, and education (Nakanishi and Lai, 2003, p.172). Social progress was viewed as redistribution of wealth and progressive programs were labeled as socialism. The conservative movement continued to

Management information system Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Management information system - Research Paper Example Additionally, an effective MIS should have a clearly and concisely defined guidelines, practices of policies, procedures and standards for an organization (Stair & Reynolds, 2012). It should be supportive in all the levels it is used in and help the organization in achieving its long term strategic goals and objectives. This research paper discusses Management Information System (MIS) with special emphasis being laid on its capability to help organizations access, share, and use information. The researcher has used some of the iPhone MIS apps to support the effectiveness that can be achieved in sharing, accessing and using information in an organization while using MIS software. The ease at which organization can be able to access, share and use information is one of the aspects that have gained much consideration in the current world; through the information, current challenges are communicated in time and counter measures effected before more damage is experienced. Likewise, sound strategies are implemented in a timely manner. Modern organizations have been relying on MIS to order, organize, manage, and to manipulate the large amount of data and information generated for their various activities. AIS refers to a model that businesses entities use to manage their monetary data to be used by consultants, managers, auditors, regulatory organizations among others (Khurana, 2010). Accountants use AIS so as to ensure that business’s record keeping and all financial transactions are accurate and that they are easily accessible by persons and agencies who are legitimate to obtain them. AIS also plays another major role in ensuring that all the above types of records and data are safe (Gupta, 2011). The speed at which organizations are able to share information is a very essential aspect that modern businesses are giving much emphasis. Intradepartmental and interdepartmental interaction between various

Functions and role of a marketing audit

Functions and role of a marketing audit A marketing audit is a comprehensive, systematic, independent and periodic examination of companies or business units marketing environment , objectives, strategies and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the companys marketing performance'( Kotler.P,1977 ). Product- products in Hilton Kensington restaurant (west eleven) offering guest a wider selection of dishes and healthier choices. They not only incorporate important elements such as nutritional values, serving size and standards but also locally produced ingredients which is good. Price and promotion- price and promotion in west eleven restaurant is quiet amazing. The breakfast buffet is just  £12.95 which is a combination of both continental and English foods and dinner is contemporary European cuisine and carvery (buffet) for 21.95. Promotion includes highlife cards for regular guests which gives 50% discounted price for lunch and dinner. For promotion with kids meal drinks are free as well. People- The staffs and managers having a very good communication links and power distance is low to medium as well. The main strength is each and every staff working as a team and a team leader to control as well. So we are enable to make a good relationship with customers or in other words a good buyer- seller relationship. These all things help to realize that the reputation of brand that we are involved in, is in peoples hands. Process- In west eleven restaurant micros is a good technology which is using now to make good relation between waiters, chefs and the guest. The services of starters from 7min and main course 20min now a day. Physical evidence- we are maintaining a better brand image now for extending customer service relationships, selection, value, low price and to challenge with competing brands. It is the element of service mix as well which allows the customer again to make judgement on the organisation. Environment Environmental analysis enables an organisation to develop appropriate marketing strategies including the marketing mix. Environment can be divided into micro environment and macro environment. Important external forces that influence the marketing strategy include Customers- customers in west eleven restaurant always looks for quality of food rather than quantity. Most of the guests who are regular because they are meeting their needs. In the guest comments card 90% of the guest rating 7/10which is good not excellent. The major marketing segment is internet and apart from that print media, brouchers etc was there as well. The things like printed media will work inside the hotel wall posters of special offers, sports calendars etc to promote the guest. Competitors- competitors with Hilton Kensington hotel is Mariots south Kensington and novhotel Hammersmith which are upscale category but not luxurious category. The competition is taking place because they are patronized by same target customers, in same product class but there are differentiation, with a same geographic area and a similar price category. All of these hotels got good size, quality and interior decor in restaurants. But the price and value offered is just satisfactory when comparing to west eleven and the emarketig is not good enough as well. Both hotels having bit different strategies because they are concentrating more in leisure guest when Hilton restaurant is focusing mainly for business customers which includes business executives and airline staffs. PORTERS 5 FORCE MODEL Barriers of new entry Existing competitors entering new attractive domestic market.Economies of sale. Emergence of new entreprenal players. Supplier bargaining power Importance of volume to supplier Availability of skilled employees and management. Powerful brands( customers married to loyality scheme) No of competitiors Ratio demand capacity Industry profitability Buyers bargaining power Product diffrenciatioon Willingness to pay for brand name. Buyers incentives Threat of substitutes Switching costs Price-performance trade Of substitutes Products for products. Eg: same food ingredients and Products by competitors in differ-ent names. Five force analysis (source : porter 1980) Macro environment- it impacts on hospitality industry and affects all competitors. PEST frame work is very helpful in carrying out an environmental analysis of the organisation. PEST stands for political, economical, social and technological influences. Political/ legal:- political factors have a direct impact on the way of business operates. The political environment is not stable enough and things are getting changing in regular intervals. V.A.T is changing from January onwards from 17.5 to 20. Terrorism activities are increasing day by day. Economic:-Global recession happened in the mid of 2008s affects badly to the Hotel industry nationally and globally. But now its slowly recovering from the second quarter of 2010 and expected to continue the level of growth in the coming years. Currency inflation is playing a major role in economic growth. Intrest rates which are growing will affect partially as well. I.T has made a lot of difference in the current environment. Eg: If we take wi-fi or broadband in London 95% (est) of the people will use at home, work place or while travelling which is v.good, when comparing countries like Cuba which will be 5% or less which shows a huge penetration of I.T. Social:- one of the sociological factor increased population growth which adversely affecting hospitality industry. Now a days people are not spending much because of recession. When taking age distribution according to census of 2008 UK labour force is about 30.3 million workers, roughly the same size as the combined labour force of California and Texas. What the demographic trends shows is people of age group between 16-34 only working 30% of the total labour force which is bad as young people not working and the others work a lot. London society consists of a cosmopolitan culture which is much much larger in the amount when comparing with other major cities. Technological:-Introduction of ERP systems, emodels and High Speed Broadband systems increased their efficiency to serve their royal customers. But control measures have to take to mitigate the system failure risk, otherwise it will harmful the customer satisfaction. Productivity Productivity is a measure relating a quantity or quality of output to the inputs required to produce it. The benefits of marketing in Hilton are global reach, lower cost than traditional market methods, trackable and measureable results, personalisation, better conversion rates etc. In the other hand the risk which facing are dependability of technology, security, privacy issues, worldwide competition through globalization etc. The Main current problem and challenge which facing cost effectiveness are increased commodity prices. So now a days what is happening is food cost is going higher. Systems The use of intranet is more than extranet in my restaurant. The use of intranet is dominated by email followed by new service and product information, market information, employee listing etc. Marketing information systems providing accurate and timely information about development in the market place. Marketing control systems are good . The control procedures are looking and evaluating quarterly.most of the annual plan objectives are being achived. Provision is made to analyse periodically the profitability of different products, markets and channels of distribution. In my restaurant marketing auditor is responsible for all these systems. Organisation Marketing organisation audit is mainly considered as effectiveness of the organisation activities as well as efficiency of the operation of a company. The organisational structure supports most of the marketing activities. We got good working relation between sales and marketing. Product managers are able to plan profits and sales volume as well. Strategy The mission statement was not that much clear and feasible. The objectives stated in a clear form to guide marketing planning. The markets are segmented at an average fasion. For overall marketing decision process key things which are using are marketing performance audit and marketing competency audit. Marketing resources are some what allocted optimally to prime market segments and marketing mix like product quality,service,promotion, distribution etc.